Q2-How effective is the combination of your main product and ancillary texts?

 

Our three promotional products help to promote our artist and their song Junk Food Forever. The music video and both the music poster and Digipack all work together by having the same theme throughout. The main theme in the video is the food costumes and this then runs through to the Digipack and music poster as we are in our costumes in the photos for the ancillary tasks. By combining the ancillaries and the music video well we used good synergy to make it look more like a professional production.

 

We also had to make sure that the band members were consistent throughout all of the three tasks. This consistent image is called synergy and our products had a strong synergistic link. We did this by making sure that in both the ancillary tasks the band members were wearing the same clothing, this showed good continuity throughout the three pieces of media. We also had to make sure that the band members had the same clothing that they had In the ancillaries that they had in the music videos.

 

The designs of the three promotional products represent our band in a unique way. It shows them in their normal clothes and it shows them in the costumes, we wanted to show a contrast between the two costumes and between the two different ancillary tasks they band members have the costumes on in one and off in the other. You can also see the different emotion and expressions on the band members faces. Most music posters and Digipack of indie rock bands contain shots of the band together in a certain location or just a colour background. We wanted to try and use some conventions of the indie rock genre by having the band members together in the photos, yet we also wanted to have some originality and have our own unique features in the ancillaries.

 

Our three promotional products all link synergistically, there is a clear link between all three of the products and this is displayed in the theme of them all, we kept the background the same in both the music poster and the Digipack. The main synergy between the two ancillary tasks is the costumes and the themes. We made sure that throughout all of the photos in both of the texts that all of the band members had the same costumes on which shows the continuity and the visual links between the ancillary tasks. The main themes in the ancillary tasks are a conceptual link, they are clear for the audience to see and they follow the conventions of a real music poster and Digipack by making it clear and easy for the audience to see that it links with the continuity of the same colour background and the font sizes and colour were kept the same throughout. If we don’t keep these the same then the continuity would be poor and the synergy of the pieces would not be good and the promotional pieces wouldn’t look like they were professionally done.  As you can see from the music poster and the Digipack the background colour is the same which gives it the consistent theme through the different products, this is called synergy. As you can see we used the same colour scheme and font in all of the products. This meant that our audience could connect with the band as they could follow the consistency and synergistically.  

 

Created with Padlet

This is our music poster for The Amazons Junk Food Forever. We wanted to follow conventions of music poster in the indie rock genre, we took inspiration from the other indie rock bands such as the libertines, the arctic monkeys and the strokes as these are all big bands in the indie rock genre. We started by looking at their music posters and seeing what elements we could use and what elements we wanted to change. We wanted to have some of our own individuality in the poster whilst still following some conventions of the genre. We had all of the band members placed in the middle of the poster as that seemed to be very effective and all of the bands that we looked to for inspiration use this technique. Individually this promotional piece works well as the audience can see the all of the places that they can follow the band and they can clearly see how they can keep up to date with the band. The audience can also see where about they can buy the song from so they know exactly where to go to get the song. The convergence used on the poster helps it to be effective, it allows the audience to see which social media sites the band use and it lets them follow them on which ever social media sites they have.

 

 

 

These were three of our main inspirations for the music poster, we chose these bands and posters because they’re three of the largest bands in our genre. We wanted to try and follow some of these conventions  whilst still having our own unique feature. The first thing that we noticed was that in all of poster there was at least one if not all of the band members featured on the poster. We wanted to adhere to this convention so we decided to have all of our band members featured in our video and in our band. We also saw that they used dates on the music poster to let the audience know where and when they’re touring,  we adhered to this convention. What these posters also did was put in the other locations for their tours we didn’t adhered to this convention, instead we subverted it as we didn’t feel like the band would add tour dates on the specific music video poster.

 

 

This is our digipack for The Amazons –Junk Food Forever. We had to make sure that we covered all of the panels on the digipack. We wanted to have our own unique features on the digipack, we did this by having the part where the cd would go as a pizza as this gives us a link to the song lyrics and the song name with the pizza as the cd holder. We had the conventions of the indie rock genre by having the lyrics on one panel and all of the band members dressed normally on the other panels so that the audience can get an idea of how they look normally without the costumes on. We had the band members next to their signatures to give the digipack some authenticity. Throughout all of our promotional material we used very simple font as we don’t want the audience to have to struggle to read the writing.

The main thing that linked from the poster, digipack and the music video was the theme, the background colour and font. We had to make sure that we had a consistent style throughout the video , poster and digipack. We also had the links of the costume between them, we used the idea form the song title and the lyrics “Junk Food Forever” we had all the band members posing in both the costumes and in normal clothing. We had them in the food costumes to give the synergy of the different products. We had the band members in the normal clothing as that gives the audience something about them that they can relate to. It  allows for much closer communication with the band and the audience.