Tuesday, 19 January 2016

Q3-What have you learned from your audience feedback?












Feedback for initial idea
We created a PowerPoint presentation to showcase our three ideas to the audience, once we had created these slides we then had to show them to our audience so that they could give us feedback and decide on which one they preferred.

As you can see, the preferred idea was number two. The concept is that there are band members doing normal everyday activities but in junk food costumes and there is also some performance.



 



Once we had presented these ideas and we received the feedback from our audience we decided that idea 2 was our best idea so that is the idea that we went with and that is what we used for our final idea. The audience preferred idea 2 to the other ideas because it allowed for greater audience interaction as they got to see the band members and got to see the link with the costumes and the song name “Junk Food Forever”






Feedback of ancillary tasks
Whilst creating our Music poster and Digipack we had three ideas for each ancillary task, we didn’t know which we preferred so we created a poll everywhere so that our audience could vote on which one they preferred out of the three ideas.

   

This poll everywhere shows the three choices that the audience had to choose from for our music poster ideas. Idea three was our least popular so we decided not to use that one as we knew that our audience wouldn’t like it. Option two was also not very popular but it was more popular for the audience so we would consider between that and idea one. Idea one was the audiences favourite and received 57% of the votes. This meant that it had the most votes by a lot so we chose idea one to use for our final music poster.

 
 
These were the initial ideas that we had for the music poster, as we couldn’t decide on which one we preferred we decide that we had to use a poll everywhere  to find the audiences favourite poster. From our results the first idea was the favourite so that’s the one that we used.    The first idea was the one that we used and the other two ideas are very similar, they all contain the same information in the same places just with a slightly different layout. Idea two featured the band members in normal clothing and idea three featured the band members playing their instruments in the food costumes.


We also we also did a poll everywhere to decide on which one of our three digipack ideas we would use. Idea one was the clear favourite with 71% of the votes, we decided that we use this idea as it was a clear favourite by the audience. It was the favourite as it had the synergetic link with the other promotional material. The first idea also was the best for the audience as it was unique but it still gave the audience all the information that they needed.


These were our initial ideas so we had to decide on one of them, as we couldn’t we used the poll everywhere which showed that the audiences favourite idea was the first one so that was the idea that we decided on using. All three of the ideas were very similar, the other two ideas that we didn’t use had the same layout and the information in the same places however they didn’t have the band members in their own panels with names so it didn’t allow for as much audience interaction.

 






Feedback on ancillaries

For our first draft of our ancillary tasks we received verbal feedback from our teachers. They told us that they liked the ancillary tasks but the improvements that they gave us were that we needed to add more convergence with the links to social media to make it look more professional. They told us that we needed to add more to some of the panels of the Digipack as they didn’t look full enough and there wasn’t enough for the audience to look at on it. They also told us that we had to add something unique to the ancillary tasks as they weren’t original enough.



 

Feedback on final production and ancillaries

When we were receiving feedback on our final production we received both Facebook comments and we did a Focus group to gain feedback on our final tasks. The questions that we asked in our focus group were, do you like our video? (Thumbs up or thumbs down) What are the strongest aspects? (Written down) what are the best features of the ancillaries? (Circle) is there a clear link between the ancillaries and the promo? (Thumbs up or thumbs down) Any improvements (Written down) would you recommend it to a friend? (Thumbs up or thumbs down) this gave us the feedback that we needed on our final pieces. It gave us a range of different answers and it gave us a range of feedback on the different parts of our ancillary.

The questions that we asked the candidates were:
-Do you like our video?
-What are the strongest aspects of the promo?
-What are the best features of the ancillaries?
-Is there are clear link between the ancillaries and promo?
-Are there any improvements?
-Would you recommend it to a friend?









These are the answers that we got back from the focus group, from these answers we discovered that all of the people questioned all enjoyed the music promo, we also found that the disjuncture parts of the video worked really well along with the editing used in the promo. We gathered that the best feature of the ancillary was the band members wearing the food costumes. Also they said that there was a clear link between the ancillaries and the promo. When we asked the people if there were any improvements most of them said no which is very good feedback for us. All of the people we questioned said that they would recommend the promo to a friend.
 
We also shared it on Facebook and these are the comments that we received.

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