When we were searching for an
unsigned artist to use we looked on unsigned.com, this is a website that has a
list off all the unsigned artists for each genre. We first searched for a genre
that we liked and that we wanted to use. We had to make sure that we didn’t
have any copyright issues so we used unsigned.com to find an artist that we
could easily contact and an band that we knew wouldn’t have any copyright
issues. We first searched for the artist that we had found on Facebook and we
then looked into the band more by learning about them and searching for songs
that we could use.
When we came to contacting the band
we first emailed the band manager who then forwarded our email to one of the
band members who got back to us. They asked us to send them the video before it
went live and to give them all the necessary credit in the description.
We then had to go on YouTube to
research other promos from other bands in the same genre to make sure that we
had some inspiration and we had a small basis for us to start brainstorming
ideas for our music promo. The bands that we looked at for our main inspiration
were the libertines, the arctic monkeys and the strokes. We looked at
successful music promos that they had created and we looked which of their
conventions had worked well and which ideas we could use and which ideas we
could adapt and change to use for our music promo. We also used Spotify in our
research as this gave us quick and easy access to bands from the indie rock
genre, the advantage of these is that
they give suggested artists and videos that you can watch which broaden your
viewing and give you more to see and give new artists in that genre.
The editing software that we used
to edit our music promo was final cut pro X. We decided that we would not use
IMovie again as we realised that we
could add more effects to the production this year if we used final cut pro X. We
decided that the music promo would look more effective if we used final cut pro
as some of the effects and editing techniques that we used aren’t available on
IMovie so we had to use different editing software.
Our video shooting skills have
developed greatly as in last year’s production we didn’t use many different
camera shots or different camera skills. However this year we decided that we
would try and get as many different
kinds of shots that we could and we would different techniques with the camera
instead of just having normal steady shots we tried to use different
techniques. One of the techniques we used was called gimbal. This is where you
find the balance point of the tripod and you balance it on your fingers, it
gives the effect that the camera is steady but it makes it much easier to do
tracking shots as you can walk with the camera being really steady instead of
trying to hold the tripod steady the entire time you are walking, it also means
that it is much easier to keep the camera in focus because it sways up and down
a little instead of moving around.
We have learnt lots of new editing
techniques since the last time we edited, because we had to move from one
software to another we had to try and learn the new techniques that we could
use on the new software. We learnt that we could add in the effects that we
used at the start of the video, we used the two window shots to create a
dramatic start that showed all of the band members. We developed our fast paced
editing and our cutting to the beat, we had to have the shots cutting in time
with the music. We did this well as once the pace of the music speeds us we
made sure that we quickly cut between shots so that the audience didn’t get
bored and so that they didn’t have to look at one shot for too long.
Having to create both a music
poster and a digipack we had to use photoshop a lot more so we ended up
developing some new skills that we didn’t learn with the previous year’s task.
We learnt how to do lots of different effects and we learned how to make the
poster and digipack look more professional. We learnt how to the music poster
should be laid out, we then had to put the photos onto the music poster and
edit them to improve the lighting and the effect of the pictures.
When we were filming we came across
some problems that we had to deal with, when we first filmed and we looked back
at our footage we discovered that some of our footage was unusable as the night
time shots were too grainy, this meant that they weren’t good quality and we
then had to go and re film some shots during the day when it was lighter and
the shots were clearer so it looked like a more professional production. When
we were filming the performance section of our music promo we had to make sure
that it wasn’t too dark and you could see the performers and that it wasn’t
very dark, we had to add extra lights in behind the camera to make sure that it
was bright enough and clear enough with the lighting being good enough to see
everything in the shot.
Created with Padlet
Another skill that I have improved on is my Photoshop skills, which we used to make our magazine advert and digipak. Here is a tutorial on how we edited our materials.
Tutorial on Research
Tutorial on Planning
The very first step of our planning was to get permission for the use of the song we selected. To do this, we emailed the representatives of The Amazons and they were happy for us to create a promo for their song, providing we sent them the video before it was listed on YouTube and gave them the necessary credit in the description. The next step was to assign production roles and create a pre-production schedule, so each group knew clearly which tasks they were responsible for. These tasks were presented using Prezi and Padlet respectively. We then deconstructed the lyrics in order to see what themes were contained within the song, which in turn enabled us to come up with some initial ideas that were presented in the format of a PowerPoint presentation to a group of people, who then gave us feedback. After our idea was settled upon, work on the shot list and storyboard could begin. When they were complete, they were uploaded simply as images. We also pitched our final idea using Prezi to gain further feedback, and give us a clearer picture of what we needed to film. An analysis of the mise-en-scene we wished to include in our promo was also completed using Moovly and, along with this, so was the location scouting. To get the images of our locations, we used Google Maps. We then did a risk assessment of these locations to ensure they were safe to film in. This was completed in Word. Before we went out to film, a filming schedule was produced in order to maximise our efficiency and ensure no time was wasted. As with all the other sections, all of the planning was uploaded and presented on Blogger.
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